Berrys sponsors 1,000 mile charity cycle challenge

Published April 7th, 2015

Berrys is sponsoring a team of former Harper Adams  University students who are taking part in a gruelling 1,000-mile charity cycle ride in memory of their friend who died last year.

William Mottram, 32, of Stapleton near Shrewsbury and friends Henry Barnes of Lichfield, John Sheppard of Huntingdon and Ollie Speck and Charlie Paton who live in London, to cycle from John O’Groats to Lands End.

Starting April 18, they aim to cycle more than 100 miles a day to complete the challenge in around nine days and have enlisted the support of local business Berrys to sponsor their cycling shirts.

“We are raising money for Papyrus, the national charity for the prevention of young suicide,” explained Will who works in his family’s farming and hay and straw merchant business.

“On July 20, 2014, at the age of 29, our dear friend Rob Chapman took his own life. He must have thought he had no one to turn to and had run out of options.

“As you can imagine, it has left his family and friends completely devastated so if our challenge, through the help of Papyrus, can prevent this from happening to anyone else, then it will be worth all the effort,” he said.

The Ride4Rob team members have been gathering in donations and sponsorship and with help from families and friends have arranged the challenge independently from organised groups.

“Will’s sister Amy Henson is a planning consultant with Berrys so we were pleased to be able to help out with the cycling gear when she asked us to sponsor this worthwhile charity challenge, “said Emily Barber, marketing manager for Berrys at Shrewsbury.

“We are five young guys working in agriculture and we want to raise awareness of depression in farming,” said Will.

“Because of the isolation, farming is a lonely industry and people don’t know who to talk to. There’s a stigma that you have to keep things to yourself but we want people to know that they can get support,” he said.

Any donation will make a difference and will be hugely appreciated. You can find them on Facebook “ride4rob” and donate on the Just Giving website:

 The Ride4Bob team, from left: Charlie Paton, Henry Barnes, Will Mottram, John Sheppard, Ollie Speck  taken at Huntingdon after cycling  80 odd miles to meet up

Papyrus is the national charity for the prevention of young suicide. It operates HOPELineUK – 0800 068 41 41 a freephone national confidential line staffed by trained professionals providing practical advice, support and information to anyone concerned that someone they know is feeling suicidal.

The remaining cycle gear is being sponsored by Openfield and Jolly Good Van Hire is donating use of a van.




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More about Emily Evans

Marketing Manager
Tel: 01743 290636
Mobile: 07775 925358

Emily joined Berrys in June 2008, originally taking on an agency development and administration role, before becoming marketing manager in May 2011. Emily takes responsibility for overseeing all aspects of Berrys’ marketing strategy and tactics across the firm, focusing on raising awareness of the Berrys brand and its services.

She completed a Professional Certificate with the Chartered Institute of Marketing (CIM) in 2009, became an Associate of the CIM in May 2014, achieved Distinction in the CIM Diploma in Professional Marketing in September 2016 and was appointed a Member of the CIM in June 2018.